This page provides a wealth of information, in the form of both PDF documents and unique MarketMaker White Papers.

PDF, WORD & WEB DOCUMENTS

These fact sheets are an online resource intended to improve the user's understanding of food marketing and provide better access to regional food markets. In order to view many of the fact sheets, Adobe Reader must be installed (see the link below).

Annual Produce Marketing and Outlook Fact Sheets address: http://www.uky.edu/Ag/NewCrops/marketing.html The link to the New Crop Opportunities Center marketing fact sheets.

Community Supported Agriculture (CSA) address: http://www.uky.edu/Ag/NewCrops/marketing/csa.pdf Overview of marketing local foods to restaurants with discussion of Relationships, Returns, Risks, and Reliability.

Grower Cooperatives (Co-ops) address: http://www.uky.edu/Ag/NewCrops/marketing/co-op.pdf The role of grower-owned cooperatives in marketing. Includes an extensive reference list for additional information.

Kentucky Programs for Selling Produce to Local Restaurants address: http://www.uky.edu/Ag/NewCrops/marketing/kyprograms.pdf This publication explains the KDA Restaurant Rewards program and lists contact information for state parks.

Marketing Asian Produce address: http://www.uky.edu/Ag/NewCrops/marketing/asian.pdf Production and marketing opportunities for new crops for the local Asian community.

Marketing at Produce Auctions address: http://www.uky.edu/Ag/NewCrops/marketing/auctions.pdf Description and contact information for Kentucky produce auctions.

Marketing Fresh Produce at Farmers' Markets address: http://www.uky.edu/Ag/NewCrops/marketing/farmmarket.pdf An overview of Kentucky Farmers Markets and the role of Product, Price and Promotion at the market.

Marketing Fresh Produce to Restaurants address: http://www.uky.edu/Ag/NewCrops/marketing/restaurants.pdf

Marketing Via the Internet address: http://www.uky.edu/Ag/NewCrops/marketing/internet.pdf A summary and starting point for producers considering using the internet for marketing.

Pick-Your-Own (U-Pick) Marketing address: http://www.uky.edu/Ag/NewCrops/marketing/PYO.pdf Discusses the three L's of PYO, Location, Liability, and Labor

PRIMER for Selecting New Enterprises for Your Farm address: http://www.uky.edu/Ag/AgEcon/pubs/ext_aec/ext2000-13.pdf A 28-page publication with worksheets to evaluate the Profitability, Resources, Information, Marketing, Enthusiasm, and Risks associated with starting a new farm enterprise.

WHITEPAPERS AND EDUCATIONAL DOCUMENTS

These locally hosted White Papers are authored by the MarketMaker support team to provide even more in depth information about marketing and regional food markets.