FACTSHEETS

These fact sheets are an online resource intended to improve the users understanding of food marketing and provide better access to regional food markets. In order to view the fact sheets, Adobe Reader must be installed. This is a free software downloadable at http://www.adobe.com/products/acrobat/readstep2.html.

• Kentucky Programs for Selling Produce to Local Restaurants
  This publication explains the KDA Restaurant Rewards program and lists contact information for state parks.
              http://www.uky.edu/Ag/NewCrops/marketing/kyprograms.pdf
  
  
• Marketing Fresh Produce at Farmers' Markets
  An overview of Kentucky Farmers Markets and the role of Product, Price and Promotion at the market.
              http://www.uky.edu/Ag/NewCrops/marketing/farmmarket.pdf
  
  
• Marketing at Produce Auctions
  Description and contact information for Kentucky produce auctions.
              http://www.uky.edu/Ag/NewCrops/marketing/auctions.pdf
  
  
• Marketing Fresh Produce to Restaurants
  Overview of marketing local foods to restaurants with discussion of Relationships, Returns, Risks, and Reliability.
              http://www.uky.edu/Ag/NewCrops/marketing/restaurants.pdf
  
  
• Community Supported Agriculture (CSA)
  Description and definition of CSAs and references to additional information.
              http://www.uky.edu/Ag/NewCrops/marketing/csa.pdf
  
  
• Pick-Your-Own (U-Pick) Marketing
  Discusses the three L’s of PYO, Location, Liability, and Labor
              http://www.uky.edu/Ag/NewCrops/marketing/PYO.pdf
  
  
• Grower Cooperatives (Co-ops)
  The role of grower-owned cooperatives in marketing. Includes an extensive reference list for additional information.
              http://www.uky.edu/Ag/NewCrops/marketing/co-op.pdf
  
  
• Marketing Asian Produce
  Production and marketing opportunities for new crops for the local Asian community.
              http://www.uky.edu/Ag/NewCrops/marketing/asian.pdf
  
  
• Using the Internet to Market New Crops
  A summary and starting point for producers considering using the internet for marketing.
              http://www.uky.edu/Ag/NewCrops/marketing/internet.pdf
  
  
• Annual Produce Marketing and Outlook Fact Sheets
  The link to the  New Crop Opportunities Center marketing fact sheets.
              http://www.uky.edu/Ag/NewCrops/marketing.html
  
  
• PRIMER for Selecting New Enterprises for Your Farm
  A 28-page publication with worksheets to evaluate the Profitability, Resources, Information, Marketing, Enthusiasm, and Risks associated with starting a new farm enterprise.
              http://www.uky.edu/Ag/AgEcon/pubs/ext_aec/ext2000-13.pdf